Ikea Walks into Runway Fashion


Ikea steps into the new territory.
Launched a first ever fashion show in Milan, which collaborated with designers.

The start of the show, it is quite interesting.
"Ikea Fashion Crew" took homeware pieces in hands, and walked out to arrange them on the desk.
The giant eye ball hat makes the whole show even more like "astronaut cooking in the spaceship, with stylish way".

Ikea Fashion Crew decorate the desk
Ikea Eye Ball Hat

Ikea Fashion Crew hold the homeware pieces

Ikea Fashion Crew decorate the desk


I do heart some part of the collection which collaborated with Katie Eary and Martin Bergstrom:
fish bone belt, colourful prints, flowy chiffon fabric on the runway.

Chiffon dress + eye ball shoes

high waisted skirt

Models hold Ikea eye ball hat

Ikea Fashion Collaboration with designers

The last part of the Ikea Fashion Show

The colour is very lively and bright, looks like beautiful mermaid took a walk in the middle of city.

It's lovely, and I like the overall, gives me a touch of comfortable and warm.
Feels there are something good is going  to be happened in this season.
Especially the "home-fashion" decoration at the last, it is not just a clothing collection, but "A day in Home".

Ikea Fashion Collaboration Line Up

Ikea did not create a clothing line, but locating pieces into the designers' collection to bring out a message to all "Ikea is chic, trendy and care about life in your home".


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